Dealers who sell units online
Merchant Center misrepresentation: what the reviewer checks on your site
Merchant Center flagged your account for misrepresentation and your listings are gone from Google Shopping. Before you file the review, here is what a reviewer actually reads on your public pages, in the order Google reads it.
What Google reads
A misrepresentation review does not stop at your feed. It cross-checks the feed against whatever a shopper finds by clicking through your own site.
Google's public policy on misrepresentation covers false or unverifiable claims about your business identity, your products, and your ability to deliver on what the feed promises. A reviewer works the same way a shopper would: from the feed to your product page, to your shipping and returns page, to whatever proves you are a real business at the address you gave Merchant Center. Where one of those clicks contradicts the feed, that reads as misrepresentation, not a formatting error.
Most dealer sites do not survive that click-through. In our report on 2,491 dealer sites, business or service details Google can read as structured data, the kind a reviewer's own tools use to verify who you are, sat at 51%. Product data Google Shopping can actually read was rarer still: 51 of the 967 dealers in product categories, 5%. Financing terms shown anywhere on the site reached 77%, which matters if your feed price assumes a monthly payment your product page never mentions. And 16% linked their own Google Business Profile in a form a reviewer's tools recognize.
Check it in fifteen seconds
See which of those items your own site is missing before you touch Merchant Center.
The free check reads your home page and up to five more, the way a basic crawler does, without running scripts or touching your Merchant Center or Business Profile account, and returns a plain yes or no on ten items including business details, product data, financing, and a Spanish page. No sign-in, no email, results in about fifteen seconds.
The fix, in order
Finish the whole list before you request the review. One leftover mismatch is enough to send you back to the start.
- Match your shipping and returns text. Whatever days and conditions you set in Merchant Center should be the exact days and conditions printed on your own shipping and returns page, not a number left over from an old template.
- Add business details Google can read. Structured data carrying your legal name, address and phone, not just text buried in a footer, gives a reviewer something machine-readable to check the feed against.
- Make the product page match the feed. The price, the availability, and any sale window in Merchant Center should be exactly what a shopper sees on the live product page at that moment.
- Link your own Google Business Profile. Use a link a reviewer's tools recognize, g.page, g.co/kgs, business.google.com or search.google.com/local, not a plain Google Maps pin anyone could paste in.
- Request the review only once every mismatch is fixed. A resubmission with even one fresh contradiction resets the clock, so finish the list before you click.
If you want it done
Hand us the list above and we finish it, in writing, before the review goes back in.
The pilot is $397, one payment, and covers the full eight-item checklist, this misrepresentation fix included. We read your public pages, write the plan in full before we touch anything, and finish within 14 days. There is also an optional $997-a-month retainer for dealers who want it kept current after the pilot; no discount either way. The full checklist and both prices are on the dealer page.
Have the whole checklist done.
One payment, never renews. After paying, reply with your website and the 14 days start the next business day.
Eight items, 14 days, one report. Everything in writing before we touch anything.
Questions
What does Google mean by misrepresentation?
Google's public misrepresentation policy covers false claims about your business, your products, or your ability to deliver: an identity a reviewer cannot verify, pricing or availability that does not match the site, or shipping and return terms you cannot actually keep. It is judged on what a reviewer finds by clicking through, not on the feed alone.
How long does a misrepresentation review take?
Google decides the timeline and we do not control it or promise one. What we control is having every mismatch between your feed and your site fixed and documented before you file, so the reviewer has nothing left to flag.
Can you guarantee reinstatement?
No. Google alone decides misrepresentation reviews, and anyone who promises otherwise is guessing. We fix everything on your side that a reviewer can check and name each fix in writing before you pay; if a listed fix cannot be done because of us, the pilot is refunded in full.
My products just are not showing in Shopping. I am not suspended. Does this page apply to me?
Probably not misrepresentation, more likely missing data. In our report, only 5% of dealers in product categories had product data Google Shopping can read at all. Run the free check first; it is usually a data problem, not a policy flag.
Every number on this page comes from a public read of 2,491 dealer sites in September 2026. The full method and all seven findings are in the report.